On May 30, 2025, Fortune East held a vibrant Dragon Boat Festival celebration.

The company has prepared a sumptuous gift box: a huge fruit gift package for each employee, filled with seasonal grapes, blueberries, kiwis and other abundant fruits, as well as sweet and salty zongzi mainly featuring Fujian-style pork buns and red bean paste desserts, symbolizing blessings for health.

At noon, the employees gathered together to attend a unique "Traditional Feast and Film" event, where the aroma of zongzi mingled with laughter and friendship. "Captain America: Civil War" was played on the meeting screen, allowing everyone to enjoy their leisure lunch.

The Spirit Of The Dragon Boat Festival, Also The Spirit Of Trade

The Dragon Boat Festival, which can be traced back over 2,300 years, is far more than just a festival - it is a vivid tapestry of Chinese philosophy. Next, we will reveal its essence through three core traditions:

I. Legend: Qu Yuan's patriotic sacrifice

During the Warring States Period (475-221 BC), Qu Yuan, a poet and minister, threw himself into the water to commit suicide in protest against corruption. The locals rowed a boat to rescue him and threw zongzi into the river to prevent the fish from eating his body. Just like Shakespeare in the West, Qu Yuan's story embodies the integrity of art and the courage of morality. In 2009, UNESCO listed this festival as an intangible cultural heritage.

Qu Yuan's story reflects today's challenges: trade wars and disruptions in supply chains. His deeds tell us that integrity lasts longer than crisis, and we should have the perseverance to grow resiliently in adversity.

Ii. Zongzi: The taste of cultural harmony

The traditional Chinese zongzi is a triangular one wrapped in bamboo leaves. The rice represents the earth, the meat filling represents humanity, and the bamboo leaves represent heaven. Nowadays, with global integration, chefs are innovating in fillings, such as matcha chocolate in Japan or durian coconut in Southeast Asia.

Just as the fillings of zongzi vary from culture to culture, we know that diversity is power. However, successful partnerships also include localization. Therefore, Fortune East continues to insist on tailoring design solutions for buildings.

Meanwhile, inspired by the packaging of zongzi, we put forward a green initiative: use biodegradable bamboo packaging to package stone samples.

Iii. Dragon boat: Teamwork in sports

The dragon boat race requires 20 rowers to be in perfect synchronization, which is a spiritual metaphor for cross-cultural cooperation. In modern times, cities like Hong Kong have held artificial intelligence dragon boat races, combining tradition with technology.

At Fortune East, we take this as our guiding principle: "Just like the rowers on a dragon boat, when we work together, global trade will thrive." With a common goal and unified action, the synergy of the dragon boat race is in line with our cross-border logistics: suppliers, shippers and buyers win the race simultaneously!

Global Trade, Fortune East Forges Ahead With Determination

The Dragon Boat Festival offers profound inspiration to global business. Fortune East also looks to the future. We will carry forward these values: "In the river of global business, we are all rowing together." Thank you for your company all the way. I wish everyone a healthy and happy Dragon Boat Festival! Fortune East: The place where stones meet souls.

Jessie

Fortune East